THE CHALLENGE
In the past, Fatburger had primarily relied on traditional marketing methods such as radio and print for their seasonal promotions,
with limited expansion into digital advertising. Recognizing the potential of digital marketing, they collaborated with NU Media Era
to explore the effectiveness of a digital campaign in driving in-store
and online order sales for their seasonal
promotions in key locations.
THE SOLUTION
To boost sales for Fatburger Canada's seasonal promotions, we carefully crafted Geofence Meta campaigns that leveraged various approaches, including:
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Collection (Instant Experience) ads
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Image ads
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Carousel ads
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Detailed interest and location targeting
Established in 1952 in Los Angeles, Fatburger ventured into Canada in 2005. Proudly Canadian-owned and operated, Fatburger Canada has expanded with numerous locations across provinces and territories. Renowned for their mouthwatering, never-frozen Alberta Angus beef burgers, Fatburger also serves delectable chicken sandwiches, creamy milkshakes and Buffalo's World Famous Wings & Tenders. Whatever you’re craving, Fatburger has got you covered!
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THE RESULTS
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35%
Increase in online app promotion sales
15K
Link clicks in 12 days
157K
Page engagements
in 12 days
WHERE TO FIND THEM
We're here to make sure your audience never misses what's next for your business.
Let's get to work!
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